Ventures

Building the PLEEN Venture

Building a strategic trend-based venture around the outdoor IOT product of a smart raised bed including consumer-research, technical concept, business - model, team, brand, financing, firefighting.

Building the FRESH2TABLE Venture

Building a strategic trend based venture around the a concept of lokal and convenient mealboxes from organic farmers.

Building FLYGUIDE

Development and ongoing operation of a unique anti-collision app for privateplanes from first scratch to AppStore and Performancemarketing .

Concepting SPECULAR

Specular is a digital mental health tool, that helps people to reflect their every day life and daily routines.

structure

Building a digital innovation studio inside MIELE

Creating new solutions with a new culture and new processes by bringing together people and partners from everywhere inside and out side the company and defining new ways of innovation ( company-building, strategic ventures, entrepreneur in residence,...)

Redesigning the Miele brand

Repositioning of the traditional Miele brand based on a consumer and corporate foresight perspective from strategic groundings to new logo, corporate design, eg.

Starting the FuturePix Network

FuturePix is a collaborative Trendresearch Network of different professional future and trend researcher from areas of architecture, consumer goods, transportation, energy infrastructure, education,...

Developing the cooking-cycle

From a very narrow focus of appliances to a comprehensive approach of a cooking consumer journey. The cooking cycle describes the different stages of cooking from the consumer perspective with different needs pains & gains.

Products

Designing the Schimmel product-portfolio

From a single product design to a multi brand design portfolio with 15 design awards based on a carry-over-parts over all models.

Designing the Dewind D6 1250

From a technical driven container design to the most successful and design awards winning product in the start-up company Dewind in 10 months from scratch to delivered.

Developing Grohe Ondus Digitecture

From a technical driven modularization of faucets to a system of functionalities in the bathroom. Grohe Digitecture was a system to integrate modern functionalities into a modular bathroom concept.

Important BASICS

Creating the Miele Personas

Creating a set of persona groups in 3 focus areas based on international user-research and statistics.

Doing interviews

Based on strategic evaluation hundreds of interviews in over 20 countries continuously give the input to focus on consumer centric innovation .